Shop our NEW 4th of July Collection Now-- Yankee Doodle Darling


One of our biggest and best collections of the year!


We're all about high quality + adorable bows. It's our Gussy Up Guarantee!

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Hi! I'm Clarissa, owner and creator of Gussy Up Bow Co.

In 2017, with two babies at home, I was searching for some personal fulfillment and started Gussy Up Bow Co. in my basement during nap time. I have alway had a love for accessories and cute things so two baby girls as models lead me to a passion I never knew I had. I have learned so much along the way and have found a new love for networking, product design and entrepreneurship. 

Gussy Up strives to give back by gifting bows to hospitals through The Corinna Project and to new moms with a Free First Bow!

Thank you for stopping by! I hope you find something you love.


You're busy, mama- we've got the bows covered.


"I thought it was too good to be true after it arrived. Seriously the prettiest bow I have seen in my life! This is a staple in any bow collection! Makes mama and the little girls happy!"

- Mandy

"We get so many compliments on the clips and bows. Even in the pool they still came out perfectly,  really impressed with not only the adorable style but quality as well!! Can’t wait to order more!"

- Ashley

"First of all, the parks dress is beyond darling. My daughters just looked so so adorable in them. At Magic Kingdom we got more compliments than any other outfit I have ever put on them!"

- Jennifer